Internet Marketing Blog

If you`re a dedicated reader of the Just Search blog you may have noticed that blogging is a topic that I like to cover periodically. Alongside search engine optimisation and pay per click advertising a good corporate blog can go a long way to help websites presence on the Internet. The additional content a blog provides is a good way for sites to grow naturally.
There is another side to blogging though and that is the personal blog. Where normal people log on to give some insight into their everyday lives.

So it seems that the number of active blogs on the Internet has levelled out at a nice, even 15.5million. When I say active I mean is consistently updated within a timescale of 90 days.
There has been a growing trend that pretty much everyone has tried to do some form of blogging. Whether it`s a purpose built platform such as WordPress or as part of a social network, mySpace for instance, people do blog. Well at least once anyway.
But surely, you ask, if all Internet users are writing blogs then the number is going to be way above 15million?
Well yes. That`s obvious. The problem is that blogs take dedication and time to perfect. I don`t have a personal blog because I can`t be bothered with the hassle of writing anything remotely interesting to put up on it. People give it a go and then realise how much effort is needed to run an effective blog and basically give up on it. Well then the number of active blogs must go down?
Figures show however that although people are quitting on their blogs, new blogs are cropping up all over the place. This is what has made the figure plateau at a steady 15.5million. A balance has been found between the yin and the yang, the light and the dark, the dedicated and the not so dedicated.

I may at some point decide to run my own blog. It will probably happen when my life becomes interesting enough to post on the Internet for all to see. It certainly will not be about SEO. I have my Just Search blogs to keep me occupied in that area.

Martin Vernon
Natural SEO Project Manager

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Further to my blog post about our SEO tools we have launched a few more tools for the benefit of all budding SEO’s, please find them listed below:

Page Size Calculator - This is a nice tool which allows you to enter the URL of a webpage it then downloads the information and tells you how large the file size is. Useful to make sure your websites pages are not to large for both search engine effectiveness and for potential browsers that may move off your site if a page takes to long to load.

Keyword Suggestion - This tool is a keyword suggestion tool. Type in a Search term and choose a country; it will then display a list of results for the previous month and a respective Search volume for the Yahoo Network (Overture) and an estimated Search volume for Google. A very useful tool to make sure you are targeting the right keywords.

We will keep you updated with all new tools to the website, alternatively you can bookmark our SEO Tools page for future reference.

Neil Walker
Head of SEO

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A lot of people have recently approached me asking about the use of keyword rich text in search engine optimisation and whether or not this is spam. In my opinion the answer is that it depends on how well laid out and written the text is. However, in the world of search engine optimisation, there are good keyword densities to have in the body text - they are believed to be somewhere around 2% for Google, and ~1% higher for yahoo.

On 12th March I wrote my blog on keyword spam and what it is, today I am going to write about two methods regularly used to generate such spam. There are a lot of people who regularly use methods like I am going to describe to generate web copy, however at Just Search we stay away from these methods, as they a). don’t work very well, and b). will get you penalised in the SERPs. I will then also detail the method we use to generate your content.

Naughty Method 1: A web program is sent out to spider the internet and scrape content of other websites, relating to your website, then take the content of the web page and add a high density of the keywords.

Naughty Method 2: A person searches for a keyword - find the website ranking first or second - and simply copy and pastes the content of those web sites into your web site, normally in the worst place they can find - simply ruining the look of your website, or worse still they set the font colour to the same colour as your background, causing a hidden text effect as well as keyword spamming.

Our Method: As a white hat search engine optimisation company, we spend time working with our clients to place content in a place where users can view it - using a variety of methods to help the text fit in with the web design, and with all of our methods, the text is always visible on page load.

Nathan Hall
SEO Programmer

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http://www.justsearching.co.uk/JustBlog/?p…