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By: Susan Mackasey
Plan Building 121
Many people think that the business plan is the cornerstone on which their business is built. While that may be a bit extreme, the plan and the process to develop a plan, clearly improves the probability of businesses' success. A good business plan enables start-ups to take a step back, research and clarify the viability of the business and how the business goals will be achieved. Existing businesses also benefit in a variety of ways. By stopping to evaluate the business, existing strengths and weaknesses are identified and planned for.. In addition, to secure funding from investors and/or financial institutions, a company must have a well-developed business plan.

Purpose of the Business Plan
The development of a business plan is a crucial link in the chain of forging a successful business. Business plans serve multiple purposes:

Planning for the Future
One sees the big picture more clearly once the business plan is developed. It lays the groundwork for starting the business. It also provides an ongoing way to remaining on track while building a sustainable operation.

Will it Make Money
The business plan provides a clear way to determine the viability of the business idea. Amongst other things, it allows cleared thoughts on whether the venture should be profitable; what funding could be required; and predict the roadblocks needing to be overcome.

Increase the Knowledge of Your Business
The business plan is not just for outsiders, it should be used internally as a guide, or rather a plan for your business. If you don't believe in it, why should outsiders?

Selling your Idea
Lenders and investors require a business plan. Full stop. Without a plan you won't be getting the investment you may need. It is also helpful when securing a lease.

The First Steps for Writing a Business Plan
a) List your audience, goals, and the time line you expect to achieve these in
b) Gather the industry research
c) Research the background data and then organize it into the "standard" business plan format
d) Write the plan, edit it again and again, and then get it spell checked professionally
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