6 Quick Steps To Building Niche Websites

Step 6c : Market your website

c) Reciprocal Link Exchange - LinkMachine

In the past, it is good enough to rank well in the search engines just by doing on-page optimization. Not any more. The search engines have evolved, and several factors are now affecting how well a page ranks. Off-page optimization is now widely accepted to be more important than on-page optimization to acheive top ranking. This means the number of inbound links, and the quality and relevance of such links.

One of the many methods to get inbound links, to rank well in the search engines, is to set up a reciprocal link campaign. Be careful not to be tempted to participate in link farms, or free-for-all link sites. This will almost certainly get your website banned by the search engines.

The good old method of building up reciprocal links by hand is still preferred. But you need to look at some tools to speed up or automate this process as much as possible, as building links can be a time consuming process. There are also some free link exchange directories which you can participate in, such as LinkMarket, LinkMetro, MonsterLinkSwap etc. But all these are designed to help you get link partners, and you still need to add the links by hand, or by using some software to add one by one.

I have used some free link management software before, but there are some limitations as with free stuff. The software I'm using now is able to free up most of my time, so that I can concentrate on building more quality niche sites. The reciprocal link software I use is LinkMachine.

LinkMachine

LinkMachine is a reciprocal link exchange management software that makes it easy to find and contact quality link partners, generate custom link pages that match your site, and keep track of reciprocal links. LinkMachine automatically updates your link pages the instant they're changed - no uploading required.

I've evaluated other link management software before, and the cost of other software is usually just for one website. You need to purchase separate licences for more websites. This can add up to quite a bit if you eventually have 50 websites.

What I like about LinkMachine is the licencing model. LinkMachine's licence is for up to 3 websites. You can purchase another 8 licences, or another 50 licences. So the cost per website is very affordable. There's also a basic (free!) version if cost is a concern, but you can always consider upgrading later if budget permits. The LinkMachine upgrade comes with a 30-day money back guarantee.

Another important factor I considered is that you can exchange links automatically (or with admin approval if you set it), with other LinkMachine users. This beats having to add links manually. The amount of things you can customize is just amazing, down to every detail you can imagine. You can also import links from your existing links pages if you need to.

The technical support is good, although I must say the documentation is not comprehensive enough. But again, many of the functions are intuitive enough.

Click on the picture below for more details on LinkMachine :

My Rating : 8/10